by Karen Judd Smith | Aug 5, 2013 | Local Marketing, Social Media
There is some great email subject line research from Adestra that dissects the way people engage with email across the different sectors—B2B, B2C, eCommerce, Event and Charity. You’ll want to bookmark this! Length of Subject Line Avoid the dead-zone in the...
by Karen Judd Smith | Aug 4, 2013 | Featured Articles, Going Mobile, Social Media, Tips 'N Tools
To develop successful marketing strategies today, you need to keep one cardinal rule in mind: It’s all about them—our customers. So the key question for business owners today becomes: “Is my business adapting to the changes in their behavior or am I...
by Karen Judd Smith | Aug 4, 2013 | Featured Articles, Getting New Customers, Going Mobile, Local Marketing, Social Media
Even if most businesses are sold on the idea that going mobile is a necessity, the numbers tell us that the majority of businesses still have not yet adapted their practices accordingly. This is just another nudge from an experienced person encouraging business owners...
by Karen Judd Smith | Jul 30, 2013 | Local Marketing, Social Media, Updates
Google is now getting beyond being defined by its algorithms of Panda or Penguin. While it is still evolving, there is a level of “settling” that seems to be emerging. Yes, it is still evolving alternatives to Facebook… and everything else. But the...
by Karen Judd Smith | Feb 23, 2012 | Featured Articles, Local Marketing, Services, Social Media
Here’s the TRUTH! Everyone wants to have the best looking website, with the cool java moves, eye catching visuals and the latest (delicious) technologies. BUT even the coolest sites don’t sell beans. Nada. Nothing. Zilch. Someone has to be looking at it!...
by Karen Judd Smith | Jul 19, 2011 | Getting New Customers, Social Media, Updates
The changing face of Google is evidence of much larger changes “behind the scenes.” In addition to Google’s new places pages, you will now see new evidence that Google is interested in tracking and measuring social following as part of their search...
